Category Archives: News

April 2014 Rogue Fitness Newsletter

Things are getting pretty crazy right now gearing up for the 2014 CrossFit Games Regionals.  We are looking forward to traveling to 17 different locations around the world.

In order to make room for new products we are adding some things to our 3 Ships Free list for a limited time only.

The Rogue BarThe Bella Bar 1.0The Rogue Butcher 1.0HG Bumpers

In With The New

We have been working to answer all the feedback we get on our equipment. Here are some of the things we have done:

1Complete redesign of the Dog Sled 2.0 and Butcher 2.0

Rogue Dog Sled 2.0Rogue Butcher 2.0

2All New 28MM Olympic Weightlifting Bar

Rogue Olympic WL BarWith the release of the Polished Chrome finish all finish variants are now available.  Next step is the Center knurl version.

3Bumper Plate Cart

Bumper Plate Cart

This one really needed a brush up so we fused in some of our new manufacturing capabilities.

43 Bar Gun Rack

3 Bar Gun RackTons of people asking for a 3 Bar version.  Also adding the ability to add plastic so you can protect the knurl and finish of your bar

5Bella 2.0

The Bella Bar 2.0

We have run our new 25MM Women?s Bushing Bar – Commonly known as the ?Bella Bar?.  All new Rogue spec steel at 190K tensile and completely machined at our factory in Columbus Ohio.

Don?t want to let too much out of the bag, but we do have 10 more barbell variants we plan to launch in the very near future! We have been working hard to create the finest selection of barbells on earth.

Your suggestions and feedback guide this process and is greatly appreciated.

Proud Owner

Bill Henniger

RML-390F Flat Foot Monster Lite Rack

Rogue Butcher V2

Rogue HR-2 Half Rack

Rogue 3 Bar Gun Rack

Rogue V2 Gun Rack

Rogue Competition Bumper Plate Cart

Rogue C-70 Bar

Rogue Echo Rings

Rogue Rig Shims

infinity Pull-up Spheres 

Rogue Monster Lite Single Monkey Bar

Monster Lite Pull-up Spheres 

Rogue C-70 Bar

Rogue Women’s Los Muertos Shirt

Rogue Rig Shims

Travis Bagent Shirt

Rogue Monster Lite Single Monkey Bar

Rogue Europe Basic Shirt

The KettleClamp

Rogue Barbell Club Camo Shirt


Rogue Collapsible Koozie

Massage Blocks

Rogue M80 Grenade 

The KettleClamp

Rogue Gym Flags


Rogue Proloc Collars – Red

Massage Blocks

Rogue Athletic Recon Black Sweat Shorts

The KettleClamp

Reebok CrossFit Nano 3.0


Reebok CrossFit Nano 3.0

Massage Blocks

Reebok CrossFit Nano 3.0 Adipower 

Rogue Dot Shirt

Reebok CrossFit Nano 3.0

Josh Bridges Shirt

Reebok CrossFit Nano 3.0 

Rogue Salt n Pepper Hoodie

Reebok CrossFit Nano 3.0 

Rogue Eco Red Hoodie

G-Shock Classic Series GDX6900CM-5

Rogue Gray Flat Bill Hat

G-Shock Classic Series GA110TS-8A3

Rogue Ranger Panties

G-Shock Classic Series GDX6900CM-8

Rogue Eco Red Hoodie

Caffeine & Kilos Black Mamba Shirt

Rogue Gray Flat Bill Hat

Caffeine & Kilos Women’s Tank 

Rogue Ranger Panties

Caffeine & Kilos Snapback Hat

Rogue Eco Red Hoodie

Reebok CrossFit Endurance Training Jaquard Hoodie

Rogue Gray Flat Bill Hat

Reebok CrossFit Endurance Training Jaquard Hoodie

Rogue Gray Flat Bill Hat

Reebok CrossFit Endurance Training Jaquard Hoodie

Rogue Eco Red Hoodie

Reebok CrossFit Skinny Strap Racer Bra

Rogue Gray Flat Bill Hat

Rocktape G-Loves

Rogue Gray Flat Bill Hat

HumanX by Harbinger Wrist Wrap Gloves – Open Finger

Rogue Eco Red Hoodie

HumanX by Harbinger Women’s Wrist Wraps Gloves – Open Finger

Rogue Gray Flat Bill Hat

HumanX by Harbinger Wrist Wrap Gloves – Full Finger

Rogue Gray Flat Bill Hat

Rehband 7782 Knee Support with Center Hole

Rogue Eco Red Hoodie

Rehband 7760 Calf Support

Rogue Gray Flat Bill Hat

Rehband 7722 Tennis Elbow Support

Rogue Gray Flat Bill Hat

Rehband 7754 Knee Support Open Patella

Rogue Eco Red Hoodie

Rehband 7759 Patella Stabilizer

Rogue Gray Flat Bill Hat

Shiek 2004 Lifting Belt – Pink

Rogue Gray Flat Bill Hat

Shiek 2004 Lifting Belt – Purple

Rogue Eco Red Hoodie

Shiek Wrist Wraps – Pink

Rogue Gray Flat Bill Hat

Risto 2-Ply Leather Wrist Wraps – Yellow 

Rogue Gray Flat Bill Hat

Risto 2-Ply Leather Wrist Wraps – Pink 

Rogue Eco Red Hoodie

Crossover Symmertry H.I.I.T. System 

Rogue Gray Flat Bill Hat

HumanX W.O.D. Welder Handcare Kit 

Rogue Gray Flat Bill Hat

Spud inc Econo Hammer

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The Rogue Way

George Selden's patent for the automobile

No one on the Rogue team is Henry Ford, but we did build our business around a very similar principle. For Ford, it was the idea of providing a quality automobile that the average person could afford– a goal he famously achieved through innovations in design and manufacturing. It wasn’t an easy road, though. As seen in the photo above, George Selden and the Association of Licensed Automobiles owned a patent that basically held other manufacturers hostage for years. It took the determination of Ford to fight and finally defeat that monopoly, opening the door to the modern auto industry.

I think this drive toward delivering a “quality product the average person can afford” is what makes Rogue Fitness unique, as well.  Like Ford, we did not invent racks, squat stands, yokes, barbells or bumper plates. What we’ve done is work tirelessly to give our customers the best possible value in our industry. It’s what we think you deserve.

The Rogue Way

1) We design, build and warehouse at Rogue.  We own our manual MIG/TIG welders, robotic welders, CNC machines and presses.   Our footprint spans 400,000 square feet between manufacturing and warehousing.

2) We ship orders, big or small, in one business day.  The only thing that would keep us from doing this is stock levels. Lucky for us, we manufacture our own equipment.  The industry norm is 6-8 weeks for racks and full gym outfitting. We cut this down by 98%.  This was done by stocking everything we make– hence the need for a 170,000 Sq Ft distribution center.

3) Build equipment with options.  Our Infinity Rig has exactly what its name describes– an infinite amount of options.  We have built small garage gyms to 300’ CrossFit Games pull-up rigs.  And for extra convenience, everything is built in families.  Our latest family of items is the Monster family: big 3X3 steel tubes with 1” hardware.

Most other manufacturers build racks with large welded frames that are hard to paint, ship and/or setup.  We chose a different path

4) Unique in Construction Design.  Our design process starts and ends with the items described above in mind.  We take a rack or squat stand and build them so we can ship them to a customer efficiently. Parts can be used in multiple products and will stand up to any abuse that can be thrown at them.

This is achieved by laser cutting, robotic welding, and CNC machines—all highly repeatable processes that allow us to streamline our operations.  These are the things we patent.  We cannot patent a rack, but we can and do patent how we make it.

Rogue JCup

5) Listen to the Customer.  Our equipment is crafted from the culmination of years of valued customer feedback.  From the beginning, our pull-up rigs were built for CrossFit affiliates and other high volume gyms.  We didn’t build some multi-station piece of equipment that only one person can use effectively.  We designed for symmetry and volume.  Our patented Infinity rig design is a repeatable rectangle that alternates from 4’ to 6’ spans.  This enables the coach or trainer to look down a line and see any discrepancy in movement, allowing for clear, uniform coaching cues.

Rogue Facebook Conversation

6) Safety in Design.  The best example I can give you is that, almost every day, someone asks us to put something on the bottom of our pull-up rigs.  There are many manufacturers that do this– add structural support at the base, etc.  When someone falls from a pullup bar and hits that piece of steel, however, it tends to result in disaster.  This is why we have chosen not to abide such requests, choosing instead to address these concerns in every step of our design process.  From the rubber padding on the ring hanger to the Dollamur matting at the CrossFit Games, we lead with Safety First.

Rogue Safety Mat


And so, from Henry Ford to Louie Simmons, we remain “Often imitated but never duplicated.”

Henry Ford & Louie Simmons

Not a day goes by that we are not trying to make everything we do better, and that includes building up our team that makes it all happen.  We stand now at 160 Rogue team members, and our goal of 500 is within reach by the year 2015.


Bill Henniger

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Resistance Band Training

Westside barbell brought band use to the cutting edge of powerlifting technology, and for the past 10 years powerlifting records have been repeatedly broken.

There are two main benefits to band training that have led to this increase in performance.

1. With traditional weight, the resistance is constant over the whole range of motion, but in certain parts of the range of motion your own mechanical advantage makes this weight easier or harder to lift. For example in a deadlift, initiating the movement is the hardest part of the motion, because of the angle of the back and the position of your legs. Once the weight is above your knees, lifting it is quite a bit easier. For bands, the opposite is true. What this means is, that in lifts like, squats, deadlifts and bench press where your mechanical advantage is the least at the bottom, the resistance from the band is also the least, and at the top of the movement, where it is normally easier, the bands provide greater resistance. This allows you to train with resistance over the whole range of motion and build strength in the part of the movement that is normally neglected. You can also combine, weight and band resistance to emphasize different portions of the range of motion.

2. In order to overcome the resistance of the bands, speed out of the bottom is required. If you try to come up slowly, the lift simply will not happen. This helps athletes build explosiveness that translates into increased power for the for all types of athletic performance.

Rogue carries two lengths of Monster Bands including our original 41″ Rogue Monster Bands and our brand new 12″ Rogue Shorty Monster Bands that can be used in situations where the longer bands would have to be doubled or tripled over band pegs in order to create tension.

Of course bands can also be used for assisting body weight exercises, stretching, plyometrics and many additional exercises.

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Rogue Fat Bar Grips

There are multiple versions of the new Fat Bar Grips. All are 3″ bars that can be used for pullups, farmers walks, band work, chain, barbell or odd object lifting to train your grip, but each has its own unique features.

The double bar has 2 anchor points and can be used for super fat bar pullups or lifts.

The single has an attachment point in the center, requiring additional balance and coordination.

The mini is perfect for pullups, farmers walks and accessory work.

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Dog Bone Pull Up Bar

The Dog Bone Pullup Bar is a multitasker with two uniqe grip training areas. The center is a fat, 3″, suspended Pullup bar and each end is an even larger 5″ sphere to further challenge your finger strength. In both areas the single center suspension point adds the additional difficulty of balancing yourself and your effort. This will also show any discrepencies between the strength of your arms so the can be corrected.

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All New ES-1 Econ Squat Stand

When people are starting a home gym, and are looking for a cheap squat stand that will do the job, they often end up with a mass produced product that is made in China that will fail within a year of use. This is the case, because of the lack of quality American made options.

Our standard S-Series squat stands are made so that all of the attachments for the Infinity Rigs will fit. For someone who does not need this extra functionality and is just looking for a no frills squat stand that will take a beating and last forever, the answer has arrived.

The all new ES-1 Econ Squat Stand.

1) 2×2 11 gauge steel tubing

2) 0.5” holes and hardware – The j-cup holes are 2” on center

3) Simple j-cup adjustment system – no moving parts

4) Lighter and ships easy

5) Same 4’ depth as the S-Series for the stability that people expect from Rogue

6) ⅜” thick j-cup material without the plastic insert

We’ve put 1000 lbs. on the bar to test the capacity.  We have options for either decision: the less expensive squat stand or the current S-Series line. The S-Series is the heavy duty modular system with tons of options.

This is an American-made Econ Stand built to compete with the Chinese squat stands that other equipment companies carry.  In fact, we even made it to ship on our 3 Ships Free program. Buy two Rogue shirts and this and the package will ship for free!

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Rogue Renegade Row Handles

Rogue Renegade Row Handles not only work well for their namesake movement they can also be used for other row variations as well as weighted bear crawls and even weighted handstand walking. They also make a firm base for pushups allowing you to reach the full range of motion, rather than being stopped when your chest hits the ground.

They have 5.25″ tall posts and bases large enough to fit most 25 pound steel plates. That means that loading them up to 75 pounds will not be an issue.

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Rogue Deadlift Bar Jack

Changing out deadlift weight can get very difficult when the weight gets heavy and can even end up being dangerous. Because you do not take the same care to set your back as you are trying to lift half the bar with one hand and slide a bumper on with the other, it can be an accident waiting to happen.

The Rogue Deadlift Bar Jack solves this problem. You simply slide the jack under the bar, pull back, and the weight is lifted, allowing you to easily and safely add or remove weight from the bar.

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New Rogue KG Bumpers

You may be one of the many who have found that if you can’t talk in kilograms, you can’t really be part of the Olympic Weightlifting world. In the past, this often meant that in order to avoid constantly doing conversions, you needed to buy extremely expensive kilogram plates.

That is no longer the case with the new KG Rogue Bumpers. They are the same high quality solid rubber bumpers with stainless steel inserts that you have come to expect from Rogue. However, the low price will surprise you. Shipping is even included.

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Rogue Grandfather Clock Grip System

The Grandfather Clock Grip System is one of the toughest tests of grip strength that we have come up with. Each grip is a cylinder that resembles the weights in a grandfather clock. It is an an even more difficult version of the towel pull-up since the grips will not give or allow you to dig your fingers in for additional leverage. Because of this, the Grandfather Clock grips are unmatched in their ability to improve grip strength for rope climbs. Their shape will also translate into improved grip strength for various odd object lifting.

Like our other grip systems, the straps and caribiners allow these to be attached to almost any implement you can think of to add difficulty to lifting movements or farmer’s walks. This serves a two purposes: 1. It allows you to build your grip strength across several movements. 2. If you do not have the grip strength to do pull-ups right away, it allows you to build that strength, by lifting progressively heavier objects.

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