Author Archives: Rogue

The Rogue Way

George Selden's patent for the automobile

No one on the Rogue team is Henry Ford, but we did build our business around a very similar principle. For Ford, it was the idea of providing a quality automobile that the average person could afford– a goal he famously achieved through innovations in design and manufacturing. It wasn’t an easy road, though. As seen in the photo above, George Selden and the Association of Licensed Automobiles owned a patent that basically held other manufacturers hostage for years. It took the determination of Ford to fight and finally defeat that monopoly, opening the door to the modern auto industry.

I think this drive toward delivering a “quality product the average person can afford” is what makes Rogue Fitness unique, as well.  Like Ford, we did not invent racks, squat stands, yokes, barbells or bumper plates. What we’ve done is work tirelessly to give our customers the best possible value in our industry. It’s what we think you deserve.

The Rogue Way

1) We design, build and warehouse at Rogue.  We own our manual MIG/TIG welders, robotic welders, CNC machines and presses.   Our footprint spans 400,000 square feet between manufacturing and warehousing.

2) We ship orders, big or small, in one business day.  The only thing that would keep us from doing this is stock levels. Lucky for us, we manufacture our own equipment.  The industry norm is 6-8 weeks for racks and full gym outfitting. We cut this down by 98%.  This was done by stocking everything we make– hence the need for a 170,000 Sq Ft distribution center.

3) Build equipment with options.  Our Infinity Rig has exactly what its name describes– an infinite amount of options.  We have built small garage gyms to 300’ CrossFit Games pull-up rigs.  And for extra convenience, everything is built in families.  Our latest family of items is the Monster family: big 3X3 steel tubes with 1” hardware.

Most other manufacturers build racks with large welded frames that are hard to paint, ship and/or setup.  We chose a different path

4) Unique in Construction Design.  Our design process starts and ends with the items described above in mind.  We take a rack or squat stand and build them so we can ship them to a customer efficiently. Parts can be used in multiple products and will stand up to any abuse that can be thrown at them.

This is achieved by laser cutting, robotic welding, and CNC machines—all highly repeatable processes that allow us to streamline our operations.  These are the things we patent.  We cannot patent a rack, but we can and do patent how we make it.

Rogue JCup

5) Listen to the Customer.  Our equipment is crafted from the culmination of years of valued customer feedback.  From the beginning, our pull-up rigs were built for CrossFit affiliates and other high volume gyms.  We didn’t build some multi-station piece of equipment that only one person can use effectively.  We designed for symmetry and volume.  Our patented Infinity rig design is a repeatable rectangle that alternates from 4’ to 6’ spans.  This enables the coach or trainer to look down a line and see any discrepancy in movement, allowing for clear, uniform coaching cues.

Rogue Facebook Conversation

6) Safety in Design.  The best example I can give you is that, almost every day, someone asks us to put something on the bottom of our pull-up rigs.  There are many manufacturers that do this– add structural support at the base, etc.  When someone falls from a pullup bar and hits that piece of steel, however, it tends to result in disaster.  This is why we have chosen not to abide such requests, choosing instead to address these concerns in every step of our design process.  From the rubber padding on the ring hanger to the Dollamur matting at the CrossFit Games, we lead with Safety First.

Rogue Safety Mat


And so, from Henry Ford to Louie Simmons, we remain “Often imitated but never duplicated.”

Henry Ford & Louie Simmons

Not a day goes by that we are not trying to make everything we do better, and that includes building up our team that makes it all happen.  We stand now at 160 Rogue team members, and our goal of 500 is within reach by the year 2015.


Bill Henniger

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Rogue Fitness Acquires Nebula Fitness

Rogue Fitness has recently taken the great opportunity of acquiring Nebula Fitness.

We have purchased twenty-plus years worth of engineering by Tom Eilerman that spans the entire professional fitness industry. Nebula has had a great reputation for designing and building the highest quality, heavy-duty, low maintenance equipment. This reputation aptly resembles the Rogue Fitness philosophy of providing high grade equipment that will stand up to any abuse you can throw at it.

Rogue Fitness will gradually incorporate Nebula designs into our catalog and begin building many with the approach to quality manufacturing, durability and simplicity that everyone is accustomed to. We are starting that process with items that have been requested by The Ohio State University and that fit best with our existing product lines.

As we fold the Nebula brand into Rogue Fitness, any equipment designs we manufacture will resemble Rogue caliber craftsmanship. This catalog addition is a big step for our team and we are excited to expand our American-Made lineup. As a result, this will mean more jobs for Columbus, Ohio and there’s nothing more exciting for us than that!

Learning all of the details necessary to fabricate these new products with the same signature quality and precision Rogue Fitness has always valued will take time. There may be some products that are not mission critical initially, but we assure you we will be reviewing all opportunities over the coming months.

All warranties, replacement parts and issues with equipment purchased previous to this acquisition will not be handled by Rogue Fitness.  For all equipment purchased or ordered prior to May 31, 2012, please contact Rae Crowther Co. at or 1-800-841-5050. Any and all items manufactured by Rogue Fitness will carry a Rogue Fitness warranty.

Existing Nebula customer FAQ’s:

Who do I contact for parts or service requests on my Nebula Fitness gear?

For all equipment purchased or ordered prior to May 31, 2012, please contact Rae Crowther Co. at or 1-800-841-5050.

How do I order Nebula Fitness gear?

Rogue Fitness will be incorporating and rolling out Nebula Fitness design variants as it folds Nebula Fitness into its operations. Please check often for updates, and subscribe to Rogue’s email newsletter.

I ordered Nebula Fitness equipment, is my order still in process?

Rae Crowther Co., the former owner of Nebula Fitness and maker of quality fitness equipment since 1932, will fulfill all pending Nebula Fitness orders submitted prior to May 31, 2012. Please contact Rae Crowther Co. at or 1-800-841-5050.

Will you be making the Nebula ____________?

Rogue Fitness will be rolling out various items and variants as it folds Nebula Fitness into its operations, but can not guarantee if or when specific items will be available. Please check often for updates, and subscribe to Rogue’s email newsletter.

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Strongman: Austrian Oak is a 440 lb. Test

A nod to Arnold himself, Rogue manufactured a monster set of steel and wood jerk boxes, with a laser-cut “Austrian Oak”, for Steve Slater’s 440 lb. log. Ten of the strongest men on the planet approached it as a test to find the number one.

The international list of competitors included: Haftor Bjornsson, Terry Hollands, Mike Jenkins, Mikhail Koklyaev, Travis Ortmayer, Derek Poundstone, Michael Burke, Zydrunas Savickas, Laurence Shahlaei, and Brian Shaw – last year’s Strongman champion.

Click through to see a few shots of the set up in action.

Continue reading

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Most Versatile Tool in the Shed?

We’ve been getting a lot of questions on the versatility of the Y-Series. The Rogue Yoke is one of the most versatile tools, inside or outside of your gym. Primarily for strongman training: the yoke carry, zercher carry, and the sled push are possible with either version. Fat-grip pull ups (3″ diameter) are an option for the 92″ and 110″ versions – (Y-2 or Y-3). The base is sturdy, so there is minimal sway for pull-ups or ring-based movements. The 3″ cross bar is good for throwing a set of gymnastics rings over for ring work. It is an asset for  a range of movements and lifts.

We posted this to answer general questions that we receive:

The benefit of the Rogue Yoke is versatility and not only as a strongman training implement. The included J-cups are there for racked squats and presses. The 92″ and 110″ uprights allow for our modular attachments.  If you have any further questions about the Y-Series, email us –

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The Hardest Pull Ups Yet?

A Grip World preview! We’re continuing to add training variations for the Rogue Grip System. We’ve been testing this sphere in the Rogue HQ gym. Holds, pull ups and varied lifts have proven this to be one of the most versatile grip tools that we’ve built. At 12 inches in diameter and strong enough to be clipped overhead, this grip tool is unique Rogue Fitness.

Test: max number of dead hang pull ups in the three minutes. The athlete notched seventeen. It “felt like 100.”  For more grip aids and strength tools, check the Grip World.

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A Speed Test and Preview

There is something special in the pipeline! Rogue is working on what may be the fastest jump rope yet and we took a few photos of the process. We currently carry the SR-1 which is getting rave reviews as a record breaking speed rope and the Ultra Speed which is always one of the fastest but we’re taking it one step farther by machining aluminum handles here in Columbus, Ohio! The machined handles are a part of a very special rope that we’ve been working on for some time. The bearings are insanely fast.

Here are a few great shots of the tests:

The end result? One fast rope. Designed and manufactured here. Stay tuned for updates…

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Competition Straps for Added Intensity

When training high speed high school and college-level wrestlers, Even-Esh wanted to implement the use of Rogue gymnastics rings daily. The athletes were seeing improved strength, stability, flexibility, and power with rings in Even-Esh’s training programs. At his Underground Strength Gym, every workout includes some form of gymnastics strength training as a base for all lifting and conditioning. He went with the competition straps for the benefit of added durability and exacted spacing so that his many athletes could adjust on for their different heights without slowing the group.

“With these spacings, it’s very much like getting a power rack that has one inch holes. Each side is exactly the same. Just slide your carabiner clip in and everything is even.”

There is no better strap system on the market and we’ve made it available in both 8′ and 6′, working perfectly with the typical 12′ or 9′ upright heights. The carabiner and hook system allows for 3″ adjustments; this allows for exacted lengths, preventing the need for minute adjustments. The absence of the strap clip can also prevent the arm abrasions and cuts characteristic of an intense ring training session.The competition strap system comes complete with two of our new straps, two of our industry-leading Rogue wooden rings, and two D-shaped carabiners. The carabiners are bent-gate locking, each with a closed-gate load bearing strength of at least 18 kN, 4046 lbf. You can’t go wrong with this new competition strap system. They’ve been tested by the fittest on earth.

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The Super Bowl Recipe Winner!

Congratulations to our winner, “Rumpel Stiltskin”, for the great addition to our Super Bowl menu, today! We chose this great recipe out of the 38 submitted to our page. Haven’t we heard of…? Anyhow, our lucky winner receives a set of these:

Buffalo Chicken Cupcakes. Yield: 10 cupcakes.


For the cake:
•1/2 cup hot sauce (I recommend a hot sauce that is typically used for Buffalo chicken. Frank’s is the classic choice. I used Bella’s Medium Wing Sauce.)
•1/4 cup unsalted butter
•1/2 cup crumbled blue cheese
•1 cup brown sugar
•1/4 cup + 2 tablespoons sour cream
•1 egg
•1 cup flour
•1 1/4 teaspoons baking soda

For the blue cheese buttercream frosting:
•2 ounces crumbled blue cheese
•1/2 cup unsalted butter, room temperature
•2 cups powdered sugar


To make the cupcakes:
1.Preheat oven to 350 F.
2.In a medium-sized saucepan on medium-high heat, heat hot sauce and butter until butter is melted.
3.Add the blue cheese and mix periodically until blue cheese is melted.
4.Remove from heat and mix in the sugar.
5.In a small bowl, whisk together the sour cream and egg.
6.Once the hot sauce mixture is cool enough to touch, mix the sour cream mixture into the hot sauce mixture.
7.In another small bowl, mix together the flour and baking soda.
8.Fold the flour mixture into the hot sauce mixture.
9.Fill cupcake liners 3/4 full.
10.Bake for 20 minutes or until a toothpick comes out clean

To make the blue cheese buttercream frosting:
1.Mix blue cheese on high speed until smooth.
2.Add the unsalted butter and mix on high speed until light and fluffy (about 3 minutes).
3.Slowly mix in the powdered sugar until fully combined.
4.Pipe or spread onto cooled cupcakes.
The Buffalo Chicken Drummette on Top of the Buffalo Chicken Super Bowl Cupcakes

**Just before serving, top the cupcakes with buffalo chicken wings or buffalo chicken drummettes. Imagine the frosting as a sweet blue cheese dip and dig in!**

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We’ll Say It Again: Train Your Grip

Here is the latest in the Rogue Grip System. We were just testing it out at Rogue HQ with a tight grip and a full turn out. It brought a new level of hard to traditional pull ups. At full extension, the emphasis is on your forearms where as the higher you pull – the more your hand grip is in play. We’ll keep you posted for when it’s ready to go. This one is tough!

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Rogue Grip Series is About to Grow

The next addition to the Grip World will pull you beyond your limits. This is coming soon to the store. Grip strength can be the most frustrating weakness for an athlete. Fortunately, this is where you will see the quickest gains. We’ve been testing this pinch grip killer in the Rogue HQ gym and it is tough! Practice pulls and weighted walks using kettlebells. When you master grip strength, it opens a door to personal records. Olympic lifting, powerlifting, strongman and gymnastics all benefit from a stronger grip. We have all of the tools that can help.

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